鞋类工艺与设计2023，Vol.3Issue(24)：124-126,3.DOI:10.3969/j.issn.2096-3793.2023-24-040
基于社会感知角度下的"龚扇"竹编工艺品牌形象设计研究
Brand Image Design of"Gong Fan"Bamboo Weaxing based on Social Perception
摘要
Abstract
Traditional handicraft is the crystallization of the wisdom and aesthetic taste of the Chinese nation.The study of the brand visual image of traditional handicraft is also one of the keys to revitalize traditional handicraft.In this paper,"Gong Fan"traditional handicrafts as the object of study,to find out the deficiencies and defects in the visual image of its brand,from the perspective of social perception to improve methods,to achieve the"Gong Fan"craft in the physical and cultural value of the brand influence.关键词
龚扇/社会感知/品牌形象Key words
gong fan/social perception/brand image分类
社会科学引用本文复制引用
彭然..基于社会感知角度下的"龚扇"竹编工艺品牌形象设计研究[J].鞋类工艺与设计,2023,3(24):124-126,3.基金项目
成都理工大学社科项目《新时期巴蜀民间传统工艺品牌国际化形象构建路径研究》(项目编号YJ2022-YB014) （项目编号YJ2022-YB014）
