鞋类工艺与设计2023，Vol.3Issue(24)：148-150,3.DOI:10.3969/j.issn.2096-3793.2023-24-048
地域文化在城市品牌形象中的设计表现研究
Research on the Design Expression of Regional Culture in Urban Brand Image
张明圆1
作者信息
- 1. 沈阳师范大学美术与设计学院,辽宁 沈阳 110034
- 折叠
摘要
Abstract
This paper mainly starts with the regional culture in the urban brand image design,and highlights the city characteristics through the development and construction of regional culture,reflecting the importance of cultural characteristics to the overall urban brand image.Before the urban image design,it is necessary to conduct in-depth research on the local regional cultural characteristics,and then carry out the urban brand design according to the regional cultural characteristics of different regions.The development of urban brand design work must first establish the city brand positioning,combined with professional design techniques and concepts to achieve the goal of design.Finally,do a good job of publicity and promotion of the city brand image and public infrastructure construction,reflecting the regional cultural characteristics of the city brand image.关键词
城市品牌形象/地域文化/品牌定位Key words
urban brand image/regional culture/brand positioning分类
社会科学引用本文复制引用
张明圆..地域文化在城市品牌形象中的设计表现研究[J].鞋类工艺与设计,2023,3(24):148-150,3.
