智慧农业导刊2024，Vol.4Issue(2)：40-43,4.DOI:10.20028/j.zhnydk.2024.02.010
生态标签利己属性对农产品消费偏好的影响
陈圣捷 1李灵芝2
作者信息
- 1. 南京农业大学密西根学院,南京 210095
- 2. 南京农业大学经济管理学院,南京 210095
- 折叠
摘要
Abstract
For green transformation of agricultural production,it is necessary to find a breakthrough to increase the market share of eco-labeled products.Based on a new cleancultivation technology,hydrogen-rich water irrigation,this paper designed a novel eco-label that contains information about both high quality(e.g.,nutrition and flavor)and environment protection toestimated consumers'willingness to pay(WTP).Theresults of choice experiments show that the private benefits brought by high quality greatly increases WTP for eco-labels,making it much higher than that for the organic label;the effect of environmental concern on preference for the organic label is significantly positive,but the effect on preference for the novel eco-label is not significant,thus the private benefits weakens the importance of environmental concern for preference;finally,although consumers trust the novel eco-label less than the organic label,trust has no significant effect on preference for the novel eco-label.This paper reveals a new direction for future research and development on eco-product and eco-label design,which can help developing countries to escape from the reality constraint of low environmental concern and encourage purchasing green agricultural products.关键词
支付意愿/消费偏好/生态标签/选择实验/环境意识Key words
willingness to pay/consumption preference/ecological label/choice experiment/environmental awareness分类
管理科学引用本文复制引用
陈圣捷,李灵芝..生态标签利己属性对农产品消费偏好的影响[J].智慧农业导刊,2024,4(2):40-43,4.
