智慧农业导刊2024，Vol.4Issue(2)：48-51,4.DOI:10.20028/j.zhnydk.2024.02.012
遵义茶叶包装现状、优化路径与发展策略
唐金梅 1齐兴源 2杨家干 3林蜀云 2刘春波 2林正洲 3何敏3
作者信息
- 1. 遵义市农村发展服务中心,贵州遵义 563006
- 2. 贵州省山地农业机械研究所,贵阳 550001
- 3. 遵义市种植业发展服务中心,贵州遵义 563006
- 折叠
摘要
Abstract
Zunyi City has a long history of tea planting and processing,and its tea garden area,yield,and scale rank among the top prefecture level cities in China.In recent years,with the continuous development of the tea industry,the demand for tea packaging has been increasing,and the market has posed higher requirements for packaging level.However,the current problems of inadequate packaging for Zunyi tea products,high customization costs,serious homogenization,and lack of supervision over the use of universal brands have become prominent,which is extremely inconsistent with the scale of the industry and is not conducive to the high-quality development of the tea industry.In order to change and promote the packaging of Zunyi tea,this paper summarizes the current situation of tea packaging in the city,lists common forms,sources,and purchasing modes of packaging,analyzes the main problems,proposes optimization paths based on the actual situation of the tea industry and packaging status.Based on the industry,this paper puts forward some development countermeasures and suggestions on strengthening brand management,standardizing tea production,paying attention to training and communication,paying attention to packaging design,promoting packaging logo and cultivating local packaging,in order to provide reference and help for the improvement of Zunyi tea packaging level.关键词
茶叶/包装/品牌/对策/产业Key words
tea/packaging/brand/countermeasure/industry分类
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唐金梅,齐兴源,杨家干,林蜀云,刘春波,林正洲,何敏..遵义茶叶包装现状、优化路径与发展策略[J].智慧农业导刊,2024,4(2):48-51,4.
