科技情报研究2024，Vol.6Issue(1)：90-101,12.DOI:10.19809/j.cnki.kjqbyj.2024.01.008
企业网络舆情事件可视化分析及危机公关策略研究
Visual Analysis of Enterprise Network Public Opinion Events and Research on Crisis Public Relations Strategy:Taking the"Haitian Soy Sauce Incident"as an Example
摘要
Abstract
[Purpose/significance]In the information age with decentralized discourse power,the channels for the public to publicly express their opinions and participate in topic discussions are increasing.The exchange and dissemination of online public opinion on low-ignition events will undoubtedly increase the heat of the event and bring greater pressure and challenges to corporate crisis public relations.[Method/process]Taking"Haitian soy sauce event"as an example,this paper discusses the stage of network public opinion dissemination of the event,uses ROST CM to carry out high-frequency word statistics and public sentiment tendency analysis,and uses Ucinet and Gephi to analyze the social network of the event from four dimensions including network density,network centrality,cohesion in group and point center.[Result/conclusion]This study found that the event public opinion has the characteristics of high public attention,large amount of discussion,large proportion of negative public opinion,and large influence of some opinion leaders.Based on the above characteristics,the countermeasures and suggestions of enterprise crisis public relations are put forward,in order to provide reference for enterprises to deal with the spread of crisis public opinion and eliminate negative effects.关键词
网络舆情/危机公关/社会网络分析/可视化Key words
network public opinion/crisis public relations/social network analysis/visualization分类
社会科学引用本文复制引用
谢丹琳,胡锡晟,杨卫书..企业网络舆情事件可视化分析及危机公关策略研究[J].科技情报研究,2024,6(1):90-101,12.基金项目
吉首大学2022年度研究生校级科研项目"企业危机公关网络舆情UGC事理图谱构建研究——以海天酱油事件为例"(编号:Jdy22114). （编号:Jdy22114）
