宁夏工程技术2023，Vol.22Issue(4)：337-344,8.
山岳型世界遗产旅游地的形象感知与情感表达
Image Perception and Emotional Expression of Mountainous World Heritage Tourism Sites:Taking Mount Tai,Mount Huangshan,Mount Emei,and Wuyi Mountains as Examples
罗教盛 1赵多平 2韩雪 1杨千龙1
作者信息
- 1. 宁夏大学 地理科学与规划学院,宁夏 银川 750021
- 2. 宁夏大学 地理科学与规划学院,宁夏 银川 750021||宁夏大学 法学院,宁夏 银川 750021
- 折叠
摘要
Abstract
Taking mountainous World Heritage tourism sites(Mount Tai,Mount Huangshan,Mount Emei,and Wuyi Mountains)as examples,the study collected online reviews from Ctrip and TripAdvisor using web crawler technology.The study applied content analysis methods and ROST CM 6 text mining software to compare and analyze tourists'perceptions of the image and emotional expression towards these mountainous World Heritage sites.The results indicated that tourists'perceptions of the image of mountainous World Heritage sites are divided into four dimensions:natural landscape,transport facilities,cultural representation,and tourism experience,with a particular focus on the natural landscape dimension.The high-frequency words related to mountainous World Heritage sites demonstrate a long-tail distribution,suggesting that while a few terms are very common,there is also a wide array of less frequently used words that capture the diverse experiences of visitors.The semantic networks of mountainous World Heritage sites generally show a structure of core-sub core-transition layer-periphery,but the semantic network structures differ between sites,leading to unique image perceptions for each one.Sentiment analysis revealed that tourists'emotional tendencies towards mountainous World Heritage sites are primarily positive,with overall good sentiment expression and a high willingness to recommend these sites.Overall,the study found that tourists'image perceptions of different mountainous World Heritage tourism sites exhibit both commonalities and strong individual characteristics,reflecting a shared appreciation for their universal values as well as an acknowledgment of each site's unique features.关键词
山岳型世界遗产旅游地/形象感知/情感表达Key words
mountainous World Heritage tourism sites/image perception/emotional expression分类
经济学引用本文复制引用
罗教盛,赵多平,韩雪,杨千龙..山岳型世界遗产旅游地的形象感知与情感表达[J].宁夏工程技术,2023,22(4):337-344,8.
