南阳师范学院学报2024，Vol.23Issue(1)：32-38,7.
景区类上市公司旅游绩效研究
Research on tourism performance of listed companies in scenic areas
摘要
Abstract
This study selected 10 listed scenic spot companies from 2018 to 2022 as samples,and comprehen-sively used the entropy weight method and the improved TOPSIS method to construct a scenic spot tourism per-formance evaluation index system from four aspects:profitability,debt paying ability,operational ability,and development ability.Meanwhile,the study analyzed the evolution of the tourism performance of the sample com-panies from multiple perspectives.The results show that the tourism performance level of the 10 listed companies in scenic spots is generally on the rise,but the level is different,the range of change is different,and the robust-ness is also different to a certain extent.Based on this,it is suggested that listed companies in scenic spots should pay attention to the diversification of their own related businesses,but also pay attention to the expansion of non-related businesses,so as to improve their tourism performance,cope with the complex and changeable market environment,and achieve high-quality development.关键词
景区类上市公司/熵权法/TOPSIS/旅游绩效Key words
listed companies in scenic areas/entropy weight method/TOPSIS/performance of tourism develop-ment分类
管理科学引用本文复制引用
张劝,赵俊远,梁静波..景区类上市公司旅游绩效研究[J].南阳师范学院学报,2024,23(1):32-38,7.基金项目
国家社会科学基金(22BZZ039) （22BZZ039）
河南省哲学社会科学规划项目(2022BJJ092) （2022BJJ092）
河南省高等学校重点科研项目(23A630030) （23A630030）
信阳学院校级重点科研项目(2023-XJWZD-001) （2023-XJWZD-001）
