标准科学Issue(1)：118-125,8.DOI:10.3969/j.issn.1674-5698.2024.01.017
网络外卖食品质量安全监管博弈研究
Game Research on the Quality and Safety Supervision of Online Catering Food
摘要
Abstract
With the rapid development of the online food delivery market,the quality and safety of online catering food has gradually become the focus of the whole society in China.This research constructs an evolutionary game model between the online food delivery platforms and sellers,then discusses the evolutionary stability strategy(ESS)of the system under different conditions,and finally carries out data simulation analysis using Matlab software.The research results show that government regulation can effectively improve the quality and safety of online catering food.However,China has not established the food quality and safety supervision mechanism suitable for the new online food delivery industry,so the government should play a more active role in the supervision of online catering food.Another important finding of this research is that word-of-mouth communication effect is also important to improve the quality and safety of online catering food.With the enhancement of word-of-mouth communication effect,the quality and safety of online catering food gradually evolves towards a good direction.关键词
外卖食品/食品安全/口碑传播效应/演化博弈Key words
online catering food/food safety/word-of-mouth communication effect/evolutionary game引用本文复制引用
孙孝静,刘世新,张伟伟..网络外卖食品质量安全监管博弈研究[J].标准科学,2024,(1):118-125,8.基金项目
本文受国家自然科学基金面上项目"基于理性与感性视角的顾客契合行为机理研究"(项目编号:72072104),齐鲁工业大学(山东省科学院)人才科研项目(项目编号:2023RCKY289)资助. （项目编号:72072104）
