中国渔业经济2023，Vol.41Issue(6)：101-110,10.
我国罗非鱼内销市场消费意愿的影响因素分析
An empirical study on the influencing factors of consumption intention of domestic tilapia market in China
摘要
Abstract
Tilapia is one of the leading freshwater fish aquaculture varieties in China.As an export-oriented industry,its international market has developed well,but its domestic market development is relatively lagging behind,which is not suitable for its industrial development scale.Based on the questionnaire survey of domestic consumption of tilapia and the analysis of consumer behavior characteristics,this paper conducts an empirical study on the influencing factors of tilapia consumption intention by using Binary Logistic regression model.The results show that the consumption intention of tilapia is affected by consumers'local consumption habits,education level,aquatic product preference,awareness of tilapia,previous consumption situation,product satisfaction and product promotion.In order to improve the consumption level of Chinese consumers on tilapia,it is necessary to implement more effective marketing measures,such as improving its popularity and guiding consumers to have a positive perception of tilapia,seizing new opportunities for the development of prepared dishes and dividing the consumer market.关键词
罗非鱼/内销市场/消费意愿/影响因素/发展策略Key words
tilapia/domestic market/consumption intention/influencing factors/development strategy分类
管理科学引用本文复制引用
何清,俞蕊..我国罗非鱼内销市场消费意愿的影响因素分析[J].中国渔业经济,2023,41(6):101-110,10.基金项目
本文受现代农业产业技术体系建设专项资金"国家特色淡水鱼产业技术体系"(CARS-46),"上海市中华绒螯蟹产业技术体系建设"(沪农科产字2023-4)项目资助. （CARS-46）
