高教学刊2024，Vol.10Issue(4)：5-8,12,5.DOI:10.19980/j.CN23-1593/G4.2024.04.002
"一带一路"背景下国际市场营销全英文教学探索
摘要
Abstract
In the context of the in-depth development of"The Belt and Road"initiative and the normalization of the global COVID-19 epidemic,China's status and responsibility in the international market have been continuously improved.This paper analyzes the necessity of teaching international marketing course in English from three aspects:the need for international marketing talents in the development of the industry,the need for English teaching in the development of colleges and universities,and the need for students'personal development to improve their comprehensive ability.We demonstrate the feasibility of teaching international marketing course in English from four aspects:teachers,students,course and teaching materials.Combined with the challenges faced by the current higher education classroom teaching,the article gives practical suggestions for teaching international marketing course in English.We propose a three-in-one classroom teaching model based on theoretical knowledge teaching,scenario simulation and theme reporting,which provides suggestions for teachers teaching international marketing course in English.关键词
"一带一路"/国际市场营销/全英文教学/人才培养/教学模式Key words
"The Belt and Road"/international marketing/teaching in English/talent training/teaching mode分类
社会科学引用本文复制引用
朱娟秀,谢寒.."一带一路"背景下国际市场营销全英文教学探索[J].高教学刊,2024,10(4):5-8,12,5.基金项目
国家自然基金项目"考虑车-桩-路交互影响的电动车物流配送系统配置与路径协同决策"(62203367) （62203367）
教育部产学研项目"智慧信息系统项目式教学研究"(202002120001) （202002120001）
教育部产学研项目"信息管理平台课程群项目式教学研究"(202002159004) （202002159004）
西华大学"基于建构主义的项目式教学改革模式及评价研究——以信息管理系统设计项目为例"(xjjg2019014) （xjjg2019014）
