"一带一路"背景下国际市场营销全英文教学探索OA

In the context of the in-depth development of"The Belt and Road"initiative and the normalization of the global COVID-19 epidemic,China's status and responsibility in the international market have been continuously improved.This paper analyzes the necessity of teaching international marketing course in English from three aspects:the need for international marketing talents in the development of the industry,the need for English teaching in the development of colleges and universities,and the need for students'personal development to improve their comprehensive ability.We demonstrate the feasibility of teaching international marketing course in English from four aspects:teachers,students,course and teaching materials.Combined with the challenges faced by the current higher education classroom teaching,the article gives practical suggestions for teaching international marketing course in English.We propose a three-in-one classroom teaching model based on theoretical knowledge teaching,scenario simulation and theme reporting,which provides suggestions for teachers teaching international marketing course in English.