中北大学学报（社会科学版）2024，Vol.40Issue(1)：75-81,7.DOI:10.3969/j.issn.1673-1646.2024.01.011
新型主流媒体价值引领的理蕴探究与建构路径
Research on the Connotations and Construction Paths of Value-Led New Mainstream Media
摘要
Abstract
Against the backdrop that the Communist Party of China and the country pay high emphasis on media convergence and strengthening mainstream public opinion platforms,there is an urgent need to pro-pel the upgrading of mainstream media and reinforce its role in leading social values.The new mainstream media is vital due to its intrinsic"newness",and is attractive because of its"novel"strength.In addition to its intrinsic"newness",the new mainstream media has new communication tools,new leadership,new impacts and new credibility.This article finds that the paths to construct the value-led new mainstream media include(a)emphasizing deep integration and promoting the upgrading of mainstream media,(b)fos-tering positive interactions between different kinds of mainstream media,and(c)innovating content produc-tion and enhancing the strength of mainstream public opinion platforms.关键词
新型主流媒体/价值引领/媒体融合/思想共识/主流舆论Key words
new mainstream media/value leadership/media convergence/ideological consensus/main-stream public opinion分类
社会科学引用本文复制引用
吴林龙,肖一笑..新型主流媒体价值引领的理蕴探究与建构路径[J].中北大学学报（社会科学版）,2024,40(1):75-81,7.基金项目
北京市习近平新时代中国特色社会主义思想研究中心项目:新发展阶段加强党的领导制度体系建设研究(21LLMLC023) （21LLMLC023）
