华北水利水电大学学报（社会科学版）2024，Vol.40Issue(2)：11-17,7.DOI:10.13790/j.ncwu.sk.2024.016
认同理论视域下新时代大运河水文化传播研究
Research on the Communication Strategy of the Grand Canal Water Culture in the New Era from the Perspective of Identity Theory
摘要
Abstract
Water culture is an important part of the socialist culture with Chinese characteristics.It has a strong value-oriented function and provides the foundation and power for the construction of positive cultural identity and national identity.The construction of water culture in the new era has achieved fruitful results,but it also faces the communication dilemma brought by the complex communication environment.From the perspective of communication,based on the perspective of identity theory,this paper mainly adopts the meth-od of literature and participant observation,focuses on the cultural communication practice of the Grand Ca-nal,summarizes the water culture communication strategies at the present stage,analyzes the realistic difficul-ties it faces from three aspects of communication discourse power,communication content and communication channels,and specifically discusses the optimization of communication paths in order to provide feasible ideas for the protection and inheritance of the Grand Canal and the effective dissemination of water culture.关键词
大运河水文化/认同理论/认同建构/传播困境Key words
the Grand Canal water culture/identity theory/identity construction/communication di-lemma分类
社会科学引用本文复制引用
张杰,王迪..认同理论视域下新时代大运河水文化传播研究[J].华北水利水电大学学报（社会科学版）,2024,40(2):11-17,7.基金项目
国家社科基金重大项目(21&ZD316) （21&ZD316）
广州大学重点人才项目(RZ2022005) （RZ2022005）
