华北水利水电大学学报（社会科学版）2024，Vol.40Issue(2)：101-108,8.DOI:10.13790/j.ncwu.sk.2024.026
网络大众传播对主流意识形态的影响及应对原则
The Influence of Internet Mass Communication on Mainstream Ideology and Its Coping Principles
摘要
Abstract
For the communication and development of mainstream ideology,network mass communication not only provides unprecedented opportunities,but also brings severe challenges.On the one hand,it can provide a more penetrating and efficient way of communication for mainstream ideology,expand the scope of influence of mainstream ideology,enrich the content of mainstream ideology,and increase the international exchanges and expand influence of China's mainstream ideology.On the other hand,the competition for the discourse power between multiple ideologies in the network mass communication will impact the dominant role of Marxist mainstream ideology.The ethical misconduct of communication will affect the core values of the ma-instream ideology,and the fragmented content and"pan-entertainment"pursuit of this new communication will also dispel the significances of the mainstream ideology.To cope with this challenge,we should adhere to the unity of party spirit and people,of ethical and legal regulation and technical control,of value guidance and discourse transformation,of media credibility cultivation and audience identification cultivation.关键词
网络大众传播/传播方式/主流意识形态/主导地位Key words
network mass communication/way of communication/mainstream ideology/dominant role分类
社会科学引用本文复制引用
彭金林,彭凤莲..网络大众传播对主流意识形态的影响及应对原则[J].华北水利水电大学学报（社会科学版）,2024,40(2):101-108,8.基金项目
安徽省高等学校科学研究重点项目(2022AH050998) （2022AH050998）
司法部法治建设与法学理论研究重点项目(22SFB2001) （22SFB2001）
安徽省哲学社会科学一般项目(AHSKY2020D67) （AHSKY2020D67）
