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基于模糊MACBETH和生态位理论的PSS方案评价方法

曾鹏 耿秀丽

计算机应用研究2024,Vol.41Issue(1):206-211,6.
计算机应用研究2024,Vol.41Issue(1):206-211,6.DOI:10.19734/j.issn.1001-3695.2023.05.0184

基于模糊MACBETH和生态位理论的PSS方案评价方法

PSS scheme evaluation method based on fuzzy MACBETH and niche theory

曾鹏 1耿秀丽1

作者信息

  • 1. 上海理工大学管理学院,上海 200093
  • 折叠

摘要

Abstract

For the problems of cumbersome consistency testing,complicated weight calculation process and failure to consider the fuzziness of evaluating semantics in the process of determining the weights of the PSS evaluation method combining multi-attribute decision method and niche theory,this paper used fuzzy MACBETH to determine the weights of customer value and the importance coefficients of providing customer values in the customer experience phases.The method did not require a compli-cated calculation process,used triangular fuzzy numbers to deal with semantic fuzziness and relied on a software system that au-tomatically verified consistency,which improved the evaluation efficiency and accuracy.Aiming at the calculation of niche ad-vantage only applicable to the perfect competitive state,this paper combined niche overlap and niche advantage,and the pro-posed competitive advantage formula combined niche overlap to reflect the degree of competition between schemes and niche advantage of the competitive advantage of the schemes,and reflected the real competitive state between schemes.Finally,this paper took the PSS scheme evaluation problem of a new energy vehicle manufacturing enterprise as an example to verify the ef-fectiveness of the proposed method.

关键词

产品服务系统方案评价/客户价值/模糊MACBETH/生态位理论

Key words

PSS(product service system)scheme evaluation/customer value/fuzzy MACBETH/niche theory

分类

管理科学

引用本文复制引用

曾鹏,耿秀丽..基于模糊MACBETH和生态位理论的PSS方案评价方法[J].计算机应用研究,2024,41(1):206-211,6.

基金项目

国家自然科学基金面上项目(72271164) (72271164)

教育部人文社会科学研究规划基金资助项目(19YJA630021) (19YJA630021)

计算机应用研究

OA北大核心CSTPCD

1001-3695

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