交通运输研究2023，Vol.9Issue(6)：119-131,13.DOI:10.16503/j.cnki.2095-9931.2023.06.012
基于SEM-Logit模型的互联网租赁电动自行车使用行为研究
Research on Shared E-Bikes Usage Behavior Based on SEM-Logit Model
摘要
Abstract
In order to understand people's intention to use shared E-bikes and decision-making behaviors,the residents'behavioral preference for using shared E-bikes was explored in this article.Firstly,the ques-tionnaire survey method was applied to understand the residents'attitudes and perceptions of shared E-bikes.Then,the SEM(Structural Equation Modelling)was adopted to analyze the influencing factors of residents'intention to use shared E-bikes,and the SEM-Logit model was used to explore the deci-sion-making behaviors of residents'in choosing shared E-bikes.Finally,Xi'an City was taken as an ex-ample for empirical research,in order to make up for the shortcomings of only analyzing the use of in-ternet rental E-bikes from a qualitative perspective in the previous research.The results show that us-ers who are male,or with fixed occupation,or are middle-income,or take short-distance travels are more willing to use shared E-bikes.Attitude,perceived usefulness,and perceived ease of use as psy-chological latent variables can also affect residents' decision-making behaviors towards shared E-bikes.Compared with off-peak period,the respondents'intention to use shared E-bikes is higher dur-ing peak period,and the proportion of users using shared E-bikes in peak and off-peak periods are 19.58%and 14.42%,respectively.According to the research results,the introduction of shared E-bikes has a certain impact on the existing travel structure of Xi'an residents,but the extent of the impact is not significant.Therefore,it is recommended that relevant government administrative departments co-ordinate and plan the development path of E-bikes in advance.关键词
城市交通/互联网租赁电动自行车/结构方程模型/SEM-Logit模型/行为分析Key words
urban traffic/shared E-bikes/SEM(Structural Equation Modelling)/SEM-Logit mod-el/behavioral analysis分类
交通工程引用本文复制引用
毕宇明,马颖,冯丹,李浩强,吉梦瑶,马壮林..基于SEM-Logit模型的互联网租赁电动自行车使用行为研究[J].交通运输研究,2023,9(6):119-131,13.基金项目
西安市科技计划项目(23RKYJ0066) （23RKYJ0066）
西安市交通发展研究中心2023年度项目(JYZXXM-2023-01) （JYZXXM-2023-01）
