设计2024，Vol.37Issue(2)：105-108,4.
设计助力年画创新
DESIGN PROMOTES THE INNOVATION OF NEW YEAR PICTURE—TAKE THE SECOND TSINGHUA UNIVERSITY"NIANHUA RIXI"CREATION CAMP AS AN EXAMPLE
摘要
Abstract
Explore how design can foster innovation in the traditional New Year picture and integrate it into contemporary life.Take the 2021 Tsinghua University"Nianhua Ri Xi"Creation Camp as an example to analyze the innovation of its operating mechanism.It mainly discusses how design promotes the innovation of New Year pictures from the perspectives of design thinking,IP brand,curatorial design and design cross-border."Nianhua RiXi"Creation Camp promotes the creation and innovation of New Year pictures through the joint creation of"designers+inheritors".Play a positive role and promote the revival of the New Year's picture business.Design creativity and thinking,design practice,design cross-border,design curation and other design-related behaviors form a synergy,which not only promotes the creation and innovation of traditional New Year pictures,but also plays an important role in the contemporary dissemination of New Year pictures,helping New Year pictures return to life a in new form.关键词
年画/创新/设计/IP品牌/设计思维Key words
New Year pictures/Innovate/Design/IP brand/Design thinking分类
社会科学引用本文复制引用
朱天航..设计助力年画创新[J].设计,2024,37(2):105-108,4.基金项目
本项目由"2023北京服装学院课程思政教育教学改革专题项目"支持,项目编号为:KCSZZT-2320 （）
本项目由"2023北京服装学院教育教学改革项目"支持,项目编号为:JG-2323 （）
