渭南师范学院学报2023，Vol.38Issue(11)：85-93,9.
基于PLS-SEM的建筑投影游客体验满意度测评研究
Study on Tourist Experience Satisfaction Evaluation of Architectural Projection Based on PLS-SEM
摘要
Abstract
Architectural projection plays a crucial role in digital cultural tourism,offering visitors a unique cultural and artistic experience.This study,using Fuxi Culture architectural projection as an example,employs the Partial Least Squares Structural Equation Modeling(PLS-SEM)approach to quantitatively analyze visitor satisfaction with the scenic area across five dimensions:perceived cost,visual perception,effectiveness,immersive experience,and content quality,within the context of"technology+art+culture"fusion.The research findings indicate that perceived cost significantly impacts satisfac-tion with architectural projection,visual perception plays a crucial role in determining satisfaction,visitor evaluations of the effectiveness of architectural projection are closely linked to satisfaction,immersive experiences positively influence satisfac-tion,and content quality is one of the key determinants of satisfaction.关键词
建筑投影/游客满意度/PLS-SEMKey words
architectural projection/tourist satisfaction/PLS-SEM分类
建筑与水利引用本文复制引用
王金金,何泰伯..基于PLS-SEM的建筑投影游客体验满意度测评研究[J].渭南师范学院学报,2023,38(11):85-93,9.基金项目
河北省文化艺术科学规划和旅游研究项目:数字交互影像在伏羲文化夜游项目中的应用研究(HB22-QN029) （HB22-QN029）
