价值共创视角下在线医疗社区医生群组划分与特征分析OACHSSCDCSTPCD

[Purpose/Significance]Based on the perspective of value co-creation,the division of physicians into groups could effectively portray the value co-creation level of knowledge services of different physician groups,and provide support for the segmentation management of physician groups and the sustainable development of online medical communi-ties.[Method/Process]In this paper,firstly,based on the theory of value co-creation,the study constructed the physi-cian group feature system through theoretical combing.Further,21 946 physician samples of website haodf.com were ob-tained through web crawler.Then,used the clustering algorithm to divide the samples into groups.Finally,analyzed the feature differences of different physician groups.[Result/Conclusion]The results show that physicians could be classified into five groups:high-value co-creative physicians,general value co-creative physicians,low-value co-creative physi-cians,high value co-creation potential physicians and value co-destructive physicians,and physicians of different value co-creative types have significant differences in value co-creation level,knowledge service performance,individual charac-teristics and disease category distribution.The results of this paper extend the theoretical system of knowledge service and information user research in online communities and help to promote value co-creation between physicians and patients and sustainable community development.