现代情报2024，Vol.44Issue(2)：115-129,15.DOI:10.3969/j.issn.1008-0821.2024.02.010
平台特征对跨社交媒体UGC信息分享行为的影响机理研究
Mechanism of the Influence of Platform Features on UGC Information Sharing Behavior Across Social Media
摘要
Abstract
[Purpose/Significance]This research aims to explore the impact of platform characteristics on User-Gen-erated Content(UGC)sharing behavior across social media platforms,revealing new features of user behavior in cross-so-cial media scenarios.[Method/Process]Drawing from the Stimulus-Organism-Response(SOR)theoretical framework,the study constructed a mediating model to understand the influence of platform characteristics on cross-social media UGC sharing behavior.The paper integrated data from application stores,Baidu Index,and social media across time and plat-form dimensions,created a multi-source heterogeneous panel dataset as our sample.The hypotheses were tested to use a fixed-effects model.[Results/Conclusion]The platform's reputation and the iterative advancements in user service tech-nology positively influence cross-social media UGC sharing through perceived usefulness.Conversely,the platform's atten-tion level negatively affects sharing behavior via perceived usefulness.Moreover,the platform's reputation and iterative ad-vancements in user service technology have a negative moderating effect on the relationship between perceived usefulness and cross-social media UGC sharing.This study focuses on the sharing behavior of UGC across social media platforms,offering insights for UGC creators to adopt cross-platform content dissemination strategies and providing guidance for social media platforms to maintain a balanced ecosystem.关键词
平台特征/跨社交媒体/信息分享行为/SOR模型/用户生成内容Key words
platform features/cross-social media/information sharing behavior/SOR model/UGC分类
社会科学引用本文复制引用
黄伟鑫,毕达天,杨阳,孔婧媛..平台特征对跨社交媒体UGC信息分享行为的影响机理研究[J].现代情报,2024,44(2):115-129,15.基金项目
国家社会科学基金一般项目"基于用户跨社交媒体的信息行为偏好特征挖掘与推荐研究"(项目编号:21BTQ059). （项目编号:21BTQ059）
