现代医院2024，Vol.24Issue(1)：1-2,6,3.DOI:10.3969/j.issn.1671-332X.2024.01.001
"引爆点"理论视角下医院突发公共卫生事件处置
Analysis of the communication mechanism for a hospital handling public health emergencies from the perspective of"Tipping Point"theory
摘要
Abstract
In April 2022,an epidemic occurred in Gongshu District,Hangzhou,where Zhejiang Cancer Hospital is loca-ted.And the hospital was confronted with the most extensive,the most unusual and the most urgent public health emergency crisis since its establishment.Taking patients as the core and proceeding from the public perspective,an authoritative voice of a hospital was conveyed in a timely and accurate manner,which demonstrated the hospital's resolution and executive power in the crisis.Based on Malcolm Gladwell's"tipping point"theory,the paper reveals the situation of online public opinion caused by the sudden epidemic and its response,discusses the hospital's communication practices in handling public health emergencies and provides hospitals with practical reference for brand promotion and operation.关键词
引爆点/突发公共卫生事件/传播机制/医院品牌Key words
Tipping point/Public health emergencies/Communication mechanism/Hospital brand分类
医药卫生引用本文复制引用
王屹峰,马华君,潘柯蓉,阮丹浓,杨贵宇.."引爆点"理论视角下医院突发公共卫生事件处置[J].现代医院,2024,24(1):1-2,6,3.基金项目
浙江省软科学研究计划项目(2023C35082) （2023C35082）
浙江省医院协会医共体建设发展齐鲁研究项目(2023ZHA-QL206) （2023ZHA-QL206）
