现代医院2024，Vol.24Issue(1)：30-33,37,5.DOI:10.3969/j.issn.1671-332X.2024.01.009
运用自媒体平台创建具有"微"字特色的医院文化品牌
Using self media platforms to create hospital cultural brands with"micro"characteristics:a case study of a class a tertiary hospital
摘要
Abstract
The dissemination of culture requires carriers.The construction of hospital characteristic culture and hospital brand culture that highlights hospital characteristics needs to be recognized by medical staff and patients.A good hospital culture is one of the important factors to enhance hospital competitiveness,and can also enhance the hospital's reputation among the pub-lic.As a very common way of information circulation in China,self media and integrated media are rapidly developing and inno-vating in the field of healthcare.Hospitals should actively build their own"micro"cultural platforms.Using self media platforms to tell micro stories,popularize micro knowledge,shoot micro movies,publish micro books,hold micro forums,and micro mu-sic,to enrich patients'cultural lives and create an exclusive hospital culture.关键词
医院文化/微字品牌/自媒体平台Key words
Hospital culture/Micro brand/Self media platform分类
医药卫生引用本文复制引用
潘炳华,黄凯,蓝宝龙,黄子倩,农爱玉,李丽华..运用自媒体平台创建具有"微"字特色的医院文化品牌[J].现代医院,2024,24(1):30-33,37,5.基金项目
右江民族医学院2023年度生物医药与大健康现代产业学院教改项目 （）
