云南师范大学学报（自然科学版）2024，Vol.44Issue(1)：45-50,6.DOI:10.7699/j.ynnu.ns-2024-010
卷烟新零售模式及其大数据平台构建和应用
New Cigarette Retail Pattern and the Construction and Application of Its Big Data Platform
摘要
Abstract
By utilizing new approaches such as intelligent retail terminals for data collection,and employing big data and artificial intelligence technologies for data analysis and prediction,support can be provided for the production and sales strategies of enterprises.This article focuses on the construction of a new model for ciga-rette sales under the background of big data,artificial intelligence,and new retail.Through an analysis of exist-ing issues in cigarette retail marketing,an intelligent cigarette retail model and service platform architecture have been constructed based on enterprise practice,along with a corresponding big data platform for new ciga-rette retail.关键词
卷烟新零售/营销模式/大数据平台/人工智能Key words
New retailing/Marketing pattern/Big data platform/Artificial intelligence分类
信息技术与安全科学引用本文复制引用
马宗泽,李剑锋,陈越昆,魏胤楠..卷烟新零售模式及其大数据平台构建和应用[J].云南师范大学学报（自然科学版）,2024,44(1):45-50,6.基金项目
云南中烟工业有限责任公司科技资助项目(2018QT03). （2018QT03）
