农业展望2023，Vol.19Issue(12)：97-101,5.
新媒体视域下中国农业科技传播发展现状与对策
Status Quo and Countermeasures of Agricultural Science and Technology Communication in China in the Perspective of New Media
摘要
Abstract
Agricultural science and technology communication serves as a crucial link and bond between the potential productivity and actual production as well as agricultural research and its application in production.In the current new media environment,new media platforms supported by the new media technology have gradually replaced the traditional media,the application of new media makes agricultural development,rural construction,farmers'production and life present new color of science and technology,playing a pivotal role in the practice of strong agriculture,but also facing new challenges of agricultural science and technology communication to cope with and adapt to new mechanisms,new environments and new opportunities in the general environment of the country's socio-economic transition.This paper explained the current development characteristics and application status of agricultural science and technology communication,analyzed the problems and dilemmas of agricultural science and technology communication at the present stage,and put forward some countermeasures and suggestions in terms of optimizing the communication environment and public opinion atmosphere,strengthening the new media infrastructure and collaboration mechanism,enriching the content and innovative communication forms,as well as doing a good job of target positioning,cultivating first-line science and technology anchors and creating a brand of agricultural science and technology communication,so as to promote agricultural science and technology communication.关键词
新媒体/新媒体传播/农业科技传播Key words
new media/new media communication/agricultural science and technology dissemination引用本文复制引用
崔艳,李祎,康宇立,孙晶..新媒体视域下中国农业科技传播发展现状与对策[J].农业展望,2023,19(12):97-101,5.基金项目
中国农业科学院基本科研业务费专项(Y2023XK22) （Y2023XK22）
