基于保护动机理论的医疗数据隐私关注研究OACSTPCD

Medical data governance and patient privacy protection have become important contents and hot topics in the process of medical informatization,and privacy concerns have gradually become a research focus.By drawing on the Internet Users'Information Privacy Concerns Scale and Protection Motivation Theory,this paper constructed a general model of patient privacy concerns in medical data.Empirical data was collected in the form of a questionnaire survey,and the hypotheses were validated using factor analysis and structural equation models.The results showed that the severity and likelihood of threats had a significant positive impact on privacy concerns,self-efficacy negatively affected privacy concerns,and privacy concerns positively affected behavioral willingness to privacy protection.Based on these,relevant organizations should strengthen privacy data management,improve data transparency,promote the value of data utilization,and strive to achieve a balance between privacy protection and data use.