鞋类工艺与设计2024，Vol.4Issue(1)：58-60,3.DOI:10.3969/j.issn.2096-3793.2024-01-019
传统文化元素在现代标志设计中的应用
The Application of Traditional Cultural Elements in Modern Logo Design
王丹1
作者信息
- 1. 科尔沁艺术职业学院,内蒙古 通辽 028000
- 折叠
摘要
Abstract
Integrating traditional cultural elements into modern logo design is an effective way to protect heritage,enhance brand image and establish emotional connection with audiences.This paper first explores the definition of traditional cultural elements and modern logo design,highlighting the significance of this integration,including cultural heritage preservation,uniqueness and emotional resonance.Then it focuses on the combination of symbolism,color and pattern,font layout and icon in logo design,and emphasizes their influence.Finally,it addresses the challenges of maintaining authenticity,avoiding misrepresentation,and striking a balance between tradition and innovation.关键词
传统文化元素/现代标志设计/品牌设计Key words
traditional cultural elements/modern logo design/brand design分类
社会科学引用本文复制引用
王丹..传统文化元素在现代标志设计中的应用[J].鞋类工艺与设计,2024,4(1):58-60,3.
