资源开发与市场2024，Vol.40Issue(1)：1-9,9.DOI:10.3969/j.issn.1005-8141.2024.01.001
轻推干预游客食物浪费行为路径研究
Study on the behavior path of tourists'food waste by nudging intervention
摘要
Abstract
Tourism produces more food waste than when eating out in general.Nudge interventions are effective in reducing food waste behavior.This paper used the behavior design thinking method to investigate the factors of tourists' food consumption experience and waste behavior,located the types of tourists'food consumption needs and behavior change content,and proposed the nudge interven-tion path from the perspective of behavior design thinking.The results showed that:①The pain points of tourists'food consumption ex-perience were closely related to the factors of food waste behavior,and flexibility to meet tourists' food consumption needs and change the external environment were the focus of nursing intervention.②Nudge interventions should focus not only on changes in visitors'ac-tual behavior but also on the satisfaction of their needs and experiences.③Based on the concept of behavior change and meeting needs and experiences as the key,this paper selected appropriate design methods to propose two nudge intervention paths:Decision support and decision meaning.Decision support could support tourists'food and beverage consumption decisions through digital nudges and in-formation design.Decision-making significance could improve tourists' food consumption experience through food design,restaurant service design,and social innovation design.关键词
旅游食物浪费/行为设计思维/轻推干预/行为改变/消费端Key words
travel food waste/behavioral design thinking/nudge intervention/behavior change/consumption end分类
经济学引用本文复制引用
陈梁怡,王崇东,广颖业..轻推干预游客食物浪费行为路径研究[J].资源开发与市场,2024,40(1):1-9,9.基金项目
四川省哲学社会科学重点研究基地川菜发展研究中心基金项目(编号:CC22W30) （编号:CC22W30）
四川网络文学发展研究中心基金项目(编号:WLWX-2023009) （编号:WLWX-2023009）
成都市社会科学重点研究基地美丽乡村建设与发展研究中心重点项目(编号:CCR2020-5). （编号:CCR2020-5）
