资源开发与市场2024，Vol.40Issue(1)：99-107,9.DOI:10.3969/j.issn.1005-8141.2024.01.011
中国旅游电商政策的演进与发展趋势
The evolution and development trend of China's tourism e-commerce policies
摘要
Abstract
Taking 186 China's tourism e-commerce policy documents as research samples,this paper used policy measurement,data analysis,and manual interpretation to sort out the history and evolutionary characteristics of China's policy development in the field of tourism e-commerce.This will provide insights and reference for better formulating relevant policies,promoting the development of tourism e-commerce economy in the future.The results showed that:The evolution of China's tourism e-commerce policies could be divided into four stages,namely,the sprouting period from 2001 to 2008,the starting period from 2009 to 2014,the rising period from 2015 to 2019,and the growth period from 2020 to the present.The main content of the policy included three major categories,including the regulation of online tourism enterprises and platforms,the development of rural tourism e-commerce in the context of poverty allevi-ation,the development of smart tourism and e-commerce for industrial development.It's presented the characteristics that multi-sec-toral participation but lack of synergy,and the policy theme advancing with the times.In the future,government need to increase policy attention in the areas of industry order regulation,tourism industry innovation,deepening sectoral cooperation,and supporting policies for rural revitalization.关键词
旅游电商/政策演进/政策计量/政策趋势Key words
tourism e-commerce/policy evolution/policy measurement/policy trends分类
管理科学引用本文复制引用
黄平芳,李勇,李梁平..中国旅游电商政策的演进与发展趋势[J].资源开发与市场,2024,40(1):99-107,9.基金项目
国家自然科学基金项目(编号:41761026) （编号:41761026）
江西省高校人文社科项目(编号:GL21240) （编号:GL21240）
江西省研究生创新专项资金项目(编号:YC2022-s933). （编号:YC2022-s933）
