农业现代化研究2023，Vol.44Issue(6)：988-1001,14.DOI:10.13872/j.1000-0275.2023.0107
数字技术使用、风险偏好与农户创业行为
The use of digital technology,risk preferences,and entrepreneurial behaviors of farmers:An empirical research based on the CFPS Data
摘要
Abstract
With the fast development of digital technology,exploring the impacts of digital technology use on farmers'entrepreneurial behaviors is of great significance for promoting farmers'income growth and rural industry prosperity.Based on a data from the China Family Panel Studies and applying the theory of information effects and decision-making behaviors,this paper analyzed the impacts of digital technology use on farmers'entrepreneurial behaviors and explored the mediating effects of subjective and objective risk preferences between digital technology use and farmers'entrepreneurial behaviors by the Probit model and the mediation effect model.Results show that the proportion of farmers starting businesses in the sample area is 9.4%,and their entrepreneurial enthusiasm is not high.The proportion of farmers using digital technology is 44.6%,indicating a low level of utilization.While the subjective risk preferences exceeding its sample mean and the proportion of farmers holding financial products are 40.6% and 1.9%,respectively,indicating a lower level of risk preferences.The entrepreneurship rate of farmers who use digital technology is 8.8% higher than that of those who do not use digital technology.In contrast,the entrepreneurship rates of farmers with higher subjective and objective risk preferences are 4.0% and 10.1% higher than that of those farmers with lower subjective and objective risk preferences,respectively.This paper also finds that the use of digital technology has significantly increased the probability and intensity of entrepreneurship among farmers,and farmers with low education,marriage,participation in loans,high social spending,and location in the eastern region are more inclined to start businesses when using digital technology.While the intensity(duration)and depth(learning,social,and business activities)of digital technology use can significantly promote rural entrepreneurship.In addition,the subjective and objective risk preferences play a partial mediating role in the impacts of digital technology use on increasing the probability of rural entrepreneurship.Therefore,the government should accelerate the improvement of rural information infrastructure construction,actively carry out training on rural Internet entrepreneurship skills and awareness,create a good entrepreneurial environment,and promote farmers'entrepreneurship.关键词
数字技术使用/风险偏好/农户创业/数字乡村/Probit模型/中介效应Key words
digital technology use/risk preferences/farmers'entrepreneurship/digital countryside/Probit model/mediating effect分类
管理科学引用本文复制引用
陈超,廖文梅,李祥,邱海兰..数字技术使用、风险偏好与农户创业行为[J].农业现代化研究,2023,44(6):988-1001,14.基金项目
国家自然科学基金重点项目(71934003) （71934003）
国家社会科学基金青年项目(22CGL027) （22CGL027）
江西省现代农业产业技术体系建设项目(JXARS-23-23). National Natural Science Foundation of China(71934003) （JXARS-23-23）
National Social Science Foundation of China(22CGL027) （22CGL027）
Jiangxi Province Modern Agriculture Industry Technology System Construction Project(JXARS-23-23). （JXARS-23-23）
