高等农业教育Issue(5)：91-96,6.DOI:10.13839/j.cnki.hae.2023.5.011
新农科建设下园艺产品营销学课程教学模式创新与实践
Innovation and Practice of Teaching Mode of Horticultural Product Marketing Under the Construction of New Agricultural Science
摘要
Abstract
With the launch and promotion of the construction of the new agricultural science,the teach-ing mode of"Horticultural Product Marketing"which is the core course of Horticultural undergradu-ates,urgently needs to be reformed to meet the needs of the rural revitalization under the new situation for the cultivation of new agricultural and forestry talents.According to this,this paper first analyzes the characteristics of this course and the problems in teaching.Second,to educate people and based on the importance of Horticultural Product Marketing,an innovative teaching mode combining semi-flipped classroom and field investigation is proposed.Finally,the initial effect of applying the new teaching mode is discussed from the feedback of students,supervisors,peer experts,and practice companies.The simultaneous reform of the theoretical and practical teaching modes strengthens the internalization of theoretical knowledge.It promotes the implementation of practical education,reflecting the education mode of"farming"and"reading".This paper may provide references for reforming agricultural and forestry education courses in colleges and universities under the new situation.关键词
新农科/园艺产品营销学/半翻转课堂/创新与实践Key words
new agricultural science/Horticultural Product Marketing/semi-flipped classroom/field in-vestigation/innovation and practice分类
社会科学引用本文复制引用
赵希娟,孙海艳,曾明,张洪,何桥..新农科建设下园艺产品营销学课程教学模式创新与实践[J].高等农业教育,2023,(5):91-96,6.基金项目
西南大学教育教学改革研究项目:《园艺产品营销学》翻转课堂探索与实践(2020JY089) （2020JY089）
西南大学专业核心课程建设项目 （）
