现代农业装备2024，Vol.45Issue(1)：59-63,5.
"互联网+"消费升级背景下江苏省生鲜农产品供应链模式发展研究
Research on the Development of Fresh Agricultural Product Supply Chain Model in Jiangsu Province under the Background of"Internet +"and Consumption Upgrading
摘要
Abstract
In the context of"Internet+",combined with consumption upgrading and epidemic disease,consumers,demand for fresh agricultural products reflects new consumption characteristics such as high quality,convenience and efficiency,and has a profound impact on the development of the supply chain structure and model of fresh agricultural products.This paper summarizes the following aspects:On the one hand,the traditional supply chain of fresh products,with wholesale markets and supermarkets as the core,is constantly reinvigorated on the Internet,and integrates online and offline development.On the other hand,new business forms and models of fresh agricultural products supply chain such as platform e-commerce,county e-commerce,leisure tourism +,live delivery,short video + e-commerce,and community group-buying have emerged.关键词
互联网+/生鲜农产品/供应链模式/消费升级Key words
Internet +/fresh agricultural products/supply chain model/consumption upgrade分类
管理科学引用本文复制引用
关颖,王娟,许评,王闻环.."互联网+"消费升级背景下江苏省生鲜农产品供应链模式发展研究[J].现代农业装备,2024,45(1):59-63,5.基金项目
江苏农林职业技术学院科产处项目(2021kj83) （2021kj83）
江苏省高校哲学社会科学研究项目(2020SJA2114) （2020SJA2114）
江苏农林职业技术学院创新创业训练计划项目(202013103002Y) （202013103002Y）
江苏农林职业技术学院高教所项目(JK202301) （JK202301）
