设计2024，Vol.37Issue(3)：19-23,5.
基于文化礼品包装中情景叙事插画设计方法研究
STUDY ON DESIGN OF SITUATION NARRATIVE DRAWING IN CULTURAL GIFT PACKAGING
摘要
Abstract
Study the design method of situational narrative illustration in the design of cultural gift packaging.Summarize the application value of situational narrative illustration in cultural gift packaging design,and then propose the design level of video layer-context layer-image layer.Based on the above design level,the situational narrative illustration design method and model are summarized,and we take the packaging design of Dunhuang nine-color deer series of cultural gifts as an example to verify the feasibility and effectiveness of this method through specific design practice.The use of situational narrative illustration can give cultural gift packaging a more unique form of visual communication,can more effectively express its cultural connotation,and can further meet the personalized needs of users.关键词
文化礼品/包装设计/情景叙事插画/插画设计/设计方法Key words
Cultural gifts/Packaging design/Situational narrative illustration/Illustration design/Design method分类
通用工业技术引用本文复制引用
聂虹,翟玫,胡雨洁..基于文化礼品包装中情景叙事插画设计方法研究[J].设计,2024,37(3):19-23,5.
