摘要
Abstract
In the field of advertising creativity,more and more brands make use of well-known classic art works for creative design.Brand advertisements extract the unique elements of art works,reinterpret them in combination with brand concepts,product characteristics or usage effects,etc.,to arouse the audience's emotional resonance,move consumers and generate purchasing behavior.Therefore,when advertising creativity,the specific way of refining the classic art,the form of expression,precautions,etc.,is the main issue discussed in this paper.关键词
广告创意/艺术作品/波普艺术/传播学Key words
advertising creativity/art work/pop art/communication science分类
社会科学
