设计2024，Vol.37Issue(4)：6-9,4.
文化认同视域下的青岛啤酒文创产品开发策略研究
RESEARCH ON TSINGTAO BEER CULTURAL AND CREATIVE PRODUCT DEVELOPMENT STRATEGY FROM THE PERSPECTIVE OF CULTURAL IDENTITY
摘要
Abstract
Improving cultural soft power is a strategic focus of China's cultural construction.Based on the perspective of cultural identity,this paper designs cultural and creative products of Tsingtao beer culture.The aesthetics of the Forbidden City and its cultural and creative product development model were analyzed,the methods of effective transformation of its cultural value were analyzed,and the positive impact of Tsingtao beer culture on the design of local cultural and creative products in Qingdao was deeply discussed.It provides new horizons for the development and research of Tsingtao beer cultural and creative products,and enriches and develops the theoretical research of local cultural and creative industries.关键词
文化认同/青岛啤酒文化/文创设计/开发策略/地域性Key words
Cultural identity/Tsingtao beer culture/Cultural and creative design/Development strategy/Regional分类
信息技术与安全科学引用本文复制引用
杨梅,王馨悦..文化认同视域下的青岛啤酒文创产品开发策略研究[J].设计,2024,37(4):6-9,4.基金项目
山东省2018年研究生导师指导能力提升项目(SDYY18082) （SDYY18082）
2021年山东省研究生教育质量提升计划"MFA《设计实践》课程教学案例库建设" （）
青岛市哲学社会科学规划项目:青岛特色海洋文化创意产业发展策略研究(QDSKL1901141) （QDSKL1901141）
