设计2024，Vol.37Issue(4)：14-17,4.
武汉桥梁文化文创产品设计策略研究与实践
RESEARCH AND PRACTICE ON DESIGN STRATEGY OF CULTURAL AND CREATIVE PRODUCTS OF WUHAN BRIDGE
摘要
Abstract
Wuhan bridge culture has a long history,rich connotation and great value.In the new era,high-quality bridge cultural and creative products should be used to promote the spread and development of Wuhan bridge culture.Using case analysis method and induction method,this paper summarizes Wuhan bridge culture,characteristics and values from the material and spiritual cultural levels.Through studying the current situation and shortcomings of contemporary bridge cultural and creative product design,it proposes solutions such as"mining the cultural connotation of urban bridges,combining interest and practicality,and building a distinctive bridge brand".The design practice of Wuhan bridge cultural and creative products combined with strategies provides a new method for the development and design of Wuhan bridge cultural and creative products,and also provides a new idea for the spread of Wuhan bridge culture.Wuhan bridge cultural and creative products should be integrated with bridge elements to create a Chu brand;integrate regional culture and shape emotional experience;integrate into daily life and help cultural communication;integrate interest and innovation to meet aesthetic needs.关键词
武汉/桥梁文化/文创产品/设计/策略Key words
Wuhan/Bridge culture/Cultural and creative products/Design/Strategy分类
通用工业技术引用本文复制引用
宋奕勤,许静雯..武汉桥梁文化文创产品设计策略研究与实践[J].设计,2024,37(4):14-17,4.基金项目
湖北省教育厅人文社会科学研究重点项目(15D039) （15D039）
武汉工程大学第十三届研究生教育创新基金项目(CX2021405). （CX2021405）
