设计2024，Vol.37Issue(4)：141-143,3.
本土化与在地化视域下的汉字图形化设计研究
STUDY ON THE GRAPHICAL DESIGN OF CHINESE CHARACTERS IN TERMS OF THE VISUAL LOCALIZATION AND GLOCALIZATION THRESHOLD
摘要
Abstract
In order to explore the design methods of graphic Chinese characters in the context of globalization and to renew the new life of Chinese characters.The paper starts from the dilemma of traditional culture in globalization,talks about the significance of Chinese character graphic design,then analyzes the dual paths of innovative Chinese character graphic design-localization and glocalization,and finally summarizes the innovative application methods with the clues of localization and glocalization,and starts the application investigation with relevant cases as a guide.Based on localization and glocalization,the author summarizes the design method of innovative Chinese character graphicization.It provides new ideas for the innovative development of Chinese characters in the context of globalization and provides implications for the cross-cultural communication of traditional Chinese culture.关键词
本土化/在地化/汉字图形化/全球化/传统文化Key words
Localization/Glocalization/Graphical Chinese characters/Globalization/Traditional culture分类
社会科学引用本文复制引用
杨苗,高畅..本土化与在地化视域下的汉字图形化设计研究[J].设计,2024,37(4):141-143,3.
