浙江大学学报（理学版）2024，Vol.51Issue(2)：247-260,14.DOI:10.3785/j.issn.1008-9497.2024.02.013
森林度假活动与人格特质对参与者行为意图的影响
Effects of forest vacation activities and personality traits on behavioral intention
摘要
Abstract
In this study,we analyzed the differences in the effects of different forest vacation activities and personality traits on participants'behavioral intentions through two quasi-natural experiments(experimental group-forest therapy and control group-forest tourism),and found that:(1)personality traits of participants in two groups of forest vacation activities were categorized as resilient,overcontroler,and emotional;(2)there were significant differences in the results of behavioral intentions among the different class of personality traits,and the overall distribution of resilient>overcontroler>emotional type groups was shown;(3)under the interaction effect of the two groups of forest vacation activities and the three personality traits,the results showed that the behavioral intention was influenced by both the class of personality traits and the forest vacation activities synergistic effects.The findings of this study expand the study of the subjective influences on behavioral intentions of forest therapists at the theoretical level,and at the practical level,they help to deepen the forest therapy products and provide empirical evidence for the rational arrangement of experiential contents.关键词
森林康养/森林旅游/人格特质潜在类别/行为意图/广义估计方程Key words
forest therapy/forest tourism/latent class personality/behavioral intention/generalized estimating equation分类
管理科学引用本文复制引用
蒋怡斌,李英..森林度假活动与人格特质对参与者行为意图的影响[J].浙江大学学报（理学版）,2024,51(2):247-260,14.基金项目
国家自然科学基金面上项目(71973057). （71973057）
