交通运输工程与信息学报2024，Vol.22Issue(1)：175-190,16.DOI:10.19961/j.cnki.1672-4747.2023.10.036
考虑乘客理性疏忽的网约车订单取消惩罚策略
Cancellation penalties for ride-sourcing orders considering passengers'rational inattention
摘要
Abstract
Analyzing passengers'order cancellation behavior and formulating appropriate penalty strategies are crucial issues in optimizing the operations of ride-sourcing companies.This study in-vestigates the order cancellation behavior of passengers and the penalty strategies employed by com-panies in the coexisting market of ride-sourcing and taxi servicesbased on the theory of rational inat-tention.In contrast to existing assumptions of perfect information or complete lack of information,this study considers passengers'autonomous selection of information strategies and decisionmaking based on the acquired information,thereby establishing a two-level optimization model.At the upper level of the model,the optimization objectives of maximizing company profits and social welfare are separately pursued to determine the penalty amount for order cancellations.At the lower level,a user decision-making model based on the theory of rational inattention is constructed,and the characteris-tics of three penalty strategies,namely the fixed fee,segmented,and time-based penalties,are com-pared.The model is solved using a combination of the particle swarm optimization algorithm and the method of successive averages.The research findings indicate that reducing the cost of information acquisition can potentially lead to a maximum reduction of 8%in individual travelers'costs and a maximum increase of 40%in the probability of making the right decision.Furthermore,as the cost of information acquisition increases,optimal company profits and social welfare decrease by 16.8%and 5.1%,respectively.Under the objective of optimizing company profits and social welfare,the three penalty strategies exhibit negligible differences.However,when maximizing company profits,the penalty amount is significantly higher than that under the objective of optimizing social welfare,resulting in a lower order cancellation rate.The study provides valuable insights and practical impli-cations for ride-sourcing companies in formulating penalty strategies.关键词
城市交通/订单取消惩罚策略/理性疏忽/网约车/信息策略Key words
urban traffic/ordercancellation penalty/rational inattention/ride-sourcing/information strategy分类
管理科学引用本文复制引用
蒋格格,张欣,李曼姿..考虑乘客理性疏忽的网约车订单取消惩罚策略[J].交通运输工程与信息学报,2024,22(1):175-190,16.基金项目
国家自然科学基金项目(72201285) （72201285）
深圳市高等院校稳定支持计划项目(202206193000001,20220817200513001) （202206193000001,20220817200513001）
广东省科技计划项目(2023B1212060029) （2023B1212060029）
