建筑与文化Issue(1)：16-18,3.DOI:10.19875/j.cnki.jzywh.2024.01.005
环境行为学视域下商业空间体验性设计探析
Exploring the Experiential Design of Commercial Spaces in the Context of Environmental Behaviour
摘要
Abstract
This paper is based on the new thinking of traditional purposeful consumption space design in the era of experiential economy,based on the theory of environmental behavior,starting from the behavioral patterns and psychological needs of consumers,and combining the construction of contextual themes and interactive design techniques in commercial spaces,analyzing experiential space cases,exploring the mutual relationship between consumer behavior perception and experiential design in commercial spaces.By summarizing and summarizing the case studies,this paper discusses the experiential design strategy for urban commercial spaces that is suitable for current diverse consumer needs from three dimensions:scene shaping,dynamic organization,and functional layout,in order to create experiential commercial spaces that meet the needs and behavioral habits of the subject.关键词
环境行为学/空间体验性/商业空间/体验性设计Key words
environmental behavior/spatial experience/commercial space/experiential design引用本文复制引用
张滨,王硕嘉..环境行为学视域下商业空间体验性设计探析[J].建筑与文化,2024,(1):16-18,3.基金项目
大连理工大学2023年教育教学改革立项项目(项目编号:ZX2023002) （项目编号:ZX2023002）
大连理工大学研究生拔尖创新人才培养质量提升计划实施专项(2022-2023)研究生教改基金项目(项目编号:JG2022037) （2022-2023）
