交通运输工程与信息学报2024，Vol.22Issue(1)：39-53,15.DOI:10.19961/j.cnki.1672-4747.2023.08.005
隐私视角下乘客对无人驾驶出租车服务的信任研究
Passenger trust in driverless taxi services from the perspective of privacy
摘要
Abstract
Passenger trust is one of the major influences for the promotion and wide application of driverless taxi services.However,while the data-driven driverless taxi service provides value to pas-sengers,its privacy security issues will lead to concerns among passengers,which will in turn lead to a confidence crisis among passengers.To reveal the factors and effects that influence passengers'trust in driverless taxi services from the perspective of privacy,this study starts from the psychologi-cal perception of passengers,combines privacy computing and trust theories,constructs a theoretical model of influencing factors through grounded theory analysis method,and uses a structural equation model for empirical analysis.The study reveals that:(1)In addition to personal information privacy risk,there are also new factors to monitor privacy risk among the influencing factors,and in addition to traditional personalized services,there are two new factors of utilitarian and altruistic interests in perceived privacy benefits.(2)Each factor has a significant impact on the trust of different dimen-sions,and the influence path is different.Among them,personal information privacy and monitoring privacy risks have a significant negative impact on ability,goodwill,and integrity trust;utilitarian in-terests and altruistic interests only have a significant positive impact on ability trust and integrity trust,but have no significant impact on goodwill trust;and personalized service only has a significant positive impact on integrity trust.The study results can provide a theoretical basis for improving pas-sengers'trust in driverless taxi services,and have important theoretical guiding significance for enter-prises to promote the popularization of driverless taxi services.关键词
智能交通/信任/扎根理论/无人驾驶出租车服务/隐私视角Key words
intelligent transportation/trust/grounded theory/driverless taxi services/privacy pers-pective分类
交通工程引用本文复制引用
熊波波,程玉桂..隐私视角下乘客对无人驾驶出租车服务的信任研究[J].交通运输工程与信息学报,2024,22(1):39-53,15.基金项目
江西省文化艺术科学规划重点项目(YG202002I) （YG202002I）
国家社科基金一般项目(18BJL066) （18BJL066）
