科技智囊Issue(2)：1-9,9.DOI:10.19881/j.cnki.1006-3676.2024.02.01
科学家精神的具象化传播:叙事体系、媒体矩阵与互动机制
Concretized Communication of the Spirit of Scientists:Narrative System,Media Matrix,and Interactive Mechanism
摘要
Abstract
In the trend of concretized communication of the mainstream ideology in the new era,the spirit of scientists still faces challenges in terms of limited dissemination scope,lack of targeted communication,and insufficient communicative influence within the all-media communication ecosystem.To address this reality,it is imperative to establish a cross-media narrative system for the dissemination of the spirit of scientists.Following the route of"building the meta-narrative system-cross-media communication adjustment-self-interactive engagement mechanism"in the dissemination of the spirit of scientists,constructing effective narrative frameworks and establishing cross-media,multimodal channels for the dissemination of the spirit of scientists.Additionally,it requires the creation of interactive engagement mechanisms for the inheritance and dissemination of the spirit of scientists,seamlessly integrating narrative systems,media matrices,and interactive mechanisms to achieve a more precise and impactful communication of the spirit of scientists.关键词
科学家精神/具象化传播/跨媒介叙事/媒体矩阵Key words
the spirit of scientists/concretized communication/cross-media narrative/media matrix分类
自科综合引用本文复制引用
张新俏,杜智涛..科学家精神的具象化传播:叙事体系、媒体矩阵与互动机制[J].科技智囊,2024,(2):1-9,9.基金项目
中国社会科学院大学新文科学术研究项目"中国民间故事知识库建设与知识挖掘研究"(2011903820238)、国家社科基金国家应急管理体系建设研究专项"重大突发事件中知识传播对社会共识的作用机制研究"(20VYJ014). （2011903820238）
