科技智囊Issue(2)：10-17,8.DOI:10.19881/j.cnki.1006-3676.2024.02.02
科学家精神的分层传播策略
Stratified Communication Strategy of the Spirit of Scientists
摘要
Abstract
The communication and shaping of the spirit of scientists requires multiple participants to produce a synergistic effect.The target audience of the spirit of scientists communication are also diversified,and different communication effects pursued by different audiences,so it is necessary to construct a stratified communication and coordinated promotion mechanism.We have proposed the PESI model of the spirit of scientists based on the lifecycle of it,which specifies the tasks,methods and expected effects of communicating and shaping the spirit of scientists for the public,the education system,the scientific community and the industry respectively.We have constructed a coordinated promotion mechanism by adopting the principle of"five nos and one have"for the shaping and dissemination of the spirit of scientists.At the same time,we have established and improved the layered communication matrix of the spirit of scientists from four aspects,namely,inheritance system,cultivation system,dissemination system and transformation system.Finally,we have formed a strategy system of stratified communication of the spirit of scientists,which provides reference for the practical work of promoting the spirit of scientists.关键词
科学家精神/主流价值观/分层传播/PESI模型/高质量发展Key words
the spirit of scientists/mainstream values/stratified communication/PESI model/high-quality development分类
社会科学引用本文复制引用
李舒沁,林腾,严佳君..科学家精神的分层传播策略[J].科技智囊,2024,(2):10-17,8.基金项目
中国科学技术协会科学技术传播中心专题性研究项目"科学家精神传播的分层策略"(CTIETC-FWZB-2308012). （CTIETC-FWZB-2308012）
