摘要
Abstract
As the vanguard of technological updates and iterative development,the field of advertising market monitoring and supervision urgently needs to change the traditional regulatory model,introduce new technologies such as big data,AI,and algorithms,and build a smart,normative,and standardized regulatory model to solve new regulatory problems.On the basis of sorting out the current situation and existing problems of standardization development in the field of advertising monitoring and supervision,as well as the practical significance of carrying out standardization practices,combined with the digitalization,networking,and intelligence characteristics of the advertising industry's technological development,this article proposes to construct a standardization framework system based on information data,services,management,and other aspects,covering the collection,analysis,sharing,processing,and application process management of advertising data,to support and lead the exploration and advancement of the advertising monitoring and supervision field.关键词
广告监测监管/标准化/智慧化/流程管理Key words
advertising monitoring and supervision/standardization/intelligence/process management
