鞋类工艺与设计2024，Vol.4Issue(3)：78-80,3.DOI:10.3969/j.issn.2096-3793.2024-03-026
跨文化视角下文旅产品包装设计研究
Research on Packaging Design of Cultural Tourism Products from Cross-cultural Perspective
摘要
Abstract
Under the background of the current trend of globalisation,exchanges between countries have gradually become closer,and for cultural tourism products,packaging design should not only meet the integration of cultural elements in different contexts,but also satisfy the psychological needs of consumers.Based on the cross-cultural perspective,we systematically discuss the contents related to packaging design,analyse the value of cross-cultural elements integrated into the packaging design of cultural tourism products,and put forward the strategy of optimizing the packaging design of cultural tourism products,with a view to providing reference for the packaging design of cultural tourism products.关键词
跨文化/文旅产品/包装设计Key words
cross-culture/cultural tourism products/packaging design分类
通用工业技术引用本文复制引用
徐文慧,陶诚..跨文化视角下文旅产品包装设计研究[J].鞋类工艺与设计,2024,4(3):78-80,3.
