资源开发与市场2024，Vol.40Issue(2)：272-282,11.DOI:10.3969/j.issn.1005-8141.2024.02.012
旅游偏好是否可以促进国际旅游消费?
Can tourism preferences promote international tourism consumption?
摘要
Abstract
This paper explored the relationship between tourism preference and international tourism consumption,focusing on both traditional and behavioral economics perspectives.The paper used the 2016 national tourism leisure survey data from the Ministry of Culture and Tourism of the People's Republic of China to conduct the analysis.This paper used the least squares weighted regression model(WLS)to examine the impact of tourism preferences on tourism consumption.The results showed that:①For domestic tourism,tourism preferences had a positive impact on tourism consumption through the mediating effect of tourism demand.In other words,con-sumers'preferences for specific tourism activities and destinations drive their demand for domestic tourism,resulting in increased do-mestic tourism consumption.② For outbound tourism,tourism preferences positively impacted outbound tourism consumption,but this effect varied regionally.In eastern and central China,tourism preferences positively influenced outbound tourism consumption due to the influence of transaction utility and loss aversion effects.However,in western China,this positive effect was not as prominent.③There was no gender gender difference between men and women regarding tourism preferences and consumption patterns.关键词
旅游偏好/国际旅游消费/旅游需求/损失厌恶效应Key words
tourism preference/international tourism consumption/tourism demand/loss aversion effect分类
经济学引用本文复制引用
杨珂,魏翔,胡典成,王凯,倪正纲..旅游偏好是否可以促进国际旅游消费?[J].资源开发与市场,2024,40(2):272-282,11.基金项目
国家重点研发计划(编号:2022YFC2010100、2022YFC2010105). （编号:2022YFC2010100、2022YFC2010105）
