乡村振兴背景下非遗旅游利益相关者的共生模式研究OA北大核心CHSSCDCSTPCD
Study on the symbiosis model of intangible cultural heritage tourism stakeholders under the background of rural revitalization——Taking Danzhai Wanda Village as an example
运用共生理论,以贵州省丹寨万达小镇为例,探究在共生环境的影响下,政府、企业、传承团体、村民和旅游者五类非遗旅游利益相关者团体(即共生单元),通过共生介质(即非遗旅游)形成的共生关系.为进一步确定共生单元间相互作用的程度,运用社会网络分析法定量测度单元间的共生模式.结果表明:小镇非遗旅游共生单元间的共生行为模式以间歇和连续共生为主,共生行为模式以非对称互惠共生为主;未来应重点关注改善反向共生环境、支持弱势单元(即村民)参与小镇的发展、提高共生介质(即非遗旅游的品质)等,以推动共生演化.丹寨万达小镇的非遗旅游实践模式表明,在经济欠发达地区的非遗旅游发展过程中,可通过多主体价值共创的方式推动非遗旅游产业快速发展.
Taking Danzhai Wanda Village in Guizhou Province as an example,through the application of symbiosis theory,this pa-per explored the symbiotic relationship formed by five types of intangible cultural heritage tourism stakeholder groups(symbiotic u-nits),namely government,enterprises,inheritors villagers and tourists,through a symbiotic medium(intangible cultural heritage tourism)under the influence of a symbiotic environment.In order to further determine the degree of interaction between symbiotic units,this paper used social network analysis method to quantitatively measure the symbiotic model between units.The results showed that:The symbiotic behavior model among the symbiotic units of small-town intangible heritage tourism was mainly intermittent and continu-ous symbiosis,and the symbiotic behavior model was mainly asymmetric mutualistic symbiosis.In the future,stakeholders should focus on improving the reverse symbiosis environment,supporting the vulnerable units(villagers)to participate in the development of Danzhai Wanda Village,and improving the quality of the symbiotic medium(intangible cultural heritage tourism),so as to promote the symbiotic evolution.The practice model of intangible cultural heritage tourism in Danzhai Wanda Village brought stakeholders enlightenment:in the development of intangible cultural heritage tourism in economically underdeveloped areas,the rapid development of intangible cultur-al heritage tourism industry could be promoted by the way of multi-subject value co-creation.
杨旭;任宇婷;张书凝;詹雪芳;石美玉
中国社会科学杂志社,北京 100026北京联合大学旅游学院,北京 100101
经济学
乡村振兴非遗旅游共生模式利益相关者丹寨万达小镇
rural revitalizationintangible cultural heritage tourismsymbiosis modelstakeholdersDanzhai Wanda Village
《资源开发与市场》 2024 (002)
292-302 / 11
国家自然科学基金面上项目(编号:72073011).
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