资源开发与市场2024，Vol.40Issue(2)：292-302,11.DOI:10.3969/j.issn.1005-8141.2024.02.014
乡村振兴背景下非遗旅游利益相关者的共生模式研究
Study on the symbiosis model of intangible cultural heritage tourism stakeholders under the background of rural revitalization——Taking Danzhai Wanda Village as an example
摘要
Abstract
Taking Danzhai Wanda Village in Guizhou Province as an example,through the application of symbiosis theory,this pa-per explored the symbiotic relationship formed by five types of intangible cultural heritage tourism stakeholder groups(symbiotic u-nits),namely government,enterprises,inheritors villagers and tourists,through a symbiotic medium(intangible cultural heritage tourism)under the influence of a symbiotic environment.In order to further determine the degree of interaction between symbiotic units,this paper used social network analysis method to quantitatively measure the symbiotic model between units.The results showed that:The symbiotic behavior model among the symbiotic units of small-town intangible heritage tourism was mainly intermittent and continu-ous symbiosis,and the symbiotic behavior model was mainly asymmetric mutualistic symbiosis.In the future,stakeholders should focus on improving the reverse symbiosis environment,supporting the vulnerable units(villagers)to participate in the development of Danzhai Wanda Village,and improving the quality of the symbiotic medium(intangible cultural heritage tourism),so as to promote the symbiotic evolution.The practice model of intangible cultural heritage tourism in Danzhai Wanda Village brought stakeholders enlightenment:in the development of intangible cultural heritage tourism in economically underdeveloped areas,the rapid development of intangible cultur-al heritage tourism industry could be promoted by the way of multi-subject value co-creation.关键词
乡村振兴/非遗旅游/共生模式/利益相关者/丹寨万达小镇Key words
rural revitalization/intangible cultural heritage tourism/symbiosis model/stakeholders/Danzhai Wanda Village分类
管理科学引用本文复制引用
杨旭,任宇婷,张书凝,詹雪芳,石美玉..乡村振兴背景下非遗旅游利益相关者的共生模式研究[J].资源开发与市场,2024,40(2):292-302,11.基金项目
国家自然科学基金面上项目(编号:72073011). （编号:72073011）
