鞋类工艺与设计2024，Vol.4Issue(3)：33-35,3.DOI:10.3969/j.issn.2096-3793.2024-03-011
文化自信视域下物流品牌包装文化的创新设计研究
Innovative Design of Logistics Brand Packaging Culture under the Perspective of Cultural Confidence
摘要
Abstract
Culture is the biggest characteristic of a brand and the biggest feature that distinguishes it from other industries.The combination of traditional Chinese culture,techniques and crafts with brand packaging design not only makes up for the lack of brand cultural connotation and value appeal,but also improves the competitiveness of brand image in the market.This paper takes logistics brand packaging as an example to analyse how logistics enterprises can enhance the cultural value of their brands with the help of traditional Chinese cultural design under the background of cultural self-confidence.Through the study of the current situation of the existing logistics brand packaging culture,it explores the innovative design and application programme of logistics brand packaging culture.关键词
物流企业/品牌包装/传统文化/创新设计Key words
logistics enterprises/brand packaging/traditional culture/innovative design分类
通用工业技术引用本文复制引用
杜亚琪..文化自信视域下物流品牌包装文化的创新设计研究[J].鞋类工艺与设计,2024,4(3):33-35,3.
