中药材2023，Vol.46Issue(11)：2645-2650,6.DOI:10.13863/j.issn1001-4454.2023.11.001
云南省中药材绿色品牌建设现状及发展路径研究
Current Situation and Future Prospect of Green Brand Construction of Traditional Chinese Medicine in Yunnan Province
摘要
Abstract
The development of the traditional Chinese medicine industry in Yunnan province is characterized by a large variety of medicinal plants,wide distribution and obvious advantages in industrial development resources.The in-depth exploration of the high-quality development path of the traditional Chinese medicine industry will help to provide an important theoretical reference for the prov-ince to build a world"green food brand".In recent years,more and more Chinese herbal medicine products have won green certification and organic certification,laying a good foundation for the construction of green brands of Chinese herbal medicine.This study focuses on the development status quo,brand building foundation and existing problems of the Chinese herbal medicine industry in Yunnan prov-ince,and clarifies the key problems in the development of"Top Ten Medicines","Green Food Brands",provincial industrial bases and other enterprise brands and industrial public brands,such as the lack of brand scale effect,low industrial integration and brand value ex-tension,imperfect publicity and marketing mechanisms,and imperfect quality control system.In view of the above problems,it is pro-posed that the brand building of Yunnan traditional Chinese medicine industry in the future should establish brand awareness,increase investment in agricultural scientific research and other development paths.关键词
中药材/绿色/品牌建设/云南省Key words
Traditional Chinese medicine/Green/Brand building/Yunnan province分类
中医学引用本文复制引用
何舒,李娅..云南省中药材绿色品牌建设现状及发展路径研究[J].中药材,2023,46(11):2645-2650,6.基金项目
云南省重大科技专项(202102AE090042) （202102AE090042）
云南省科技特派员项目 （）
云南省"三区"科技人才项目 （）
