摘要
Abstract
Traditional pattern elements have diverse forms and rich connotations,which is the treasure of Chinese national culture.Chinese designers should combine the traditional pattern elements,design visual communication art works,and inherit and carry forward Chinese traditional culture.This paper deeply analyzes the connotation of traditional design elements,and the analysis of the visual communication design application value,namely to guarantee change unity,cause ideological resonance and enhance perceptual power,on this basis,according to the present situation of the visual communication design in our country,put forward the traditional design elements application strategy,Chinese designers need to use auspicious patterns,add painting elements,combined with paper-cut art,application of traditional color,to enhance the visual communication works artistic expression and appeal.关键词
传统图案元素/视觉传达设计/剪纸元素Key words
traditional pattern elements/visual communication design/paper-cut element分类
社会科学
