摘要
Abstract
This paper analyzes the development path of cultural and creative IP design,from the simple application of cultural elements to the profound expression of emotions.It is proposed that under the current trend of emotional and humanized design,the design ideas and methods of cultural and creative products have gradually changed,and the satisfaction of the audience can be improved through emotional design.This paper summarizes the connotation and development trend of emotional design,and deeply analyzes the cultural and creative IP design under the guidance of emotion.At the same time,the design ideas and methods of specific types of cultural and creative products in museums are listed,and new ideas are put forward.It is pointed out that with the integration of emotional design concepts,cultural and creative products have realized the pursuit of cultural promotion and spiritual level,making them a product form of comprehensive development in terms of ideological collision,cultural communication,emotional care,etc.,and finally found an effective path for connotative development in the future.关键词
情感导向/文创IP形象/文创设计Key words
emotion orientation/cultural creation and ip image/cultural and creative design分类
社会科学
