基于扎根理论的小农户互联网信息行为发生机理研究OACHSSCD

The key to achieving modernization with a huge population and common prosperity for all peo-ple in the new era still lies in the countryside.The"information divide"caused by the different levels of in-formation and network technology possession and application may lead to unequal economic sustainability and social participation opportunities for farmers,especially smallholder farmers,in the new historical period.This paper focuses on the psychological behavioral characteristics of smallholder farmers'Internet usage in the Chinese context based on fieldwork methods,and proposes a mechanism model for the formation of small farm-ers'Internet behavior through the grounded theory method.The results of the study show that:Firstly,the genesis of smallholder Internet information behavior is stimulated by a combination of internal demands such as economic needs,life and entertainment needs,and external inducements such as group norms and information environment drives.Secondly,factors affecting the externalization of smallholder farmers'Internet information behavior motivation into behavior include mainly individual,information environment and social contextual factors.Thirdly,the Internet information behavior of small farmers is a dynamic and continuous process that includes three links:information acquisition,information identification,and information use,and enters into a positive or negative feedback process in the cycle.The research revelation has important theoretical value and practical significance for scientifically clarifying the psychological mechanism of smallholder farmers'be-havior of using the Internet,revealing the path of digital behavior to reshape smallholder farmers'sustainable development ability,and innovating the Chinese style common wealth path.